In brief

  • A Hashmasks digital artwork was sold for about $130,000 last night.
  • The seller made a 100,000% profit on the artwork itself.
  • Hashmasks digital artwork is promising to change the way we understand the NFT industry.

An Ethereum user has flipped a Hashmasks digital art collectible from $130 to $130,000, in just three days—making a record 100,000% profit.

Hashmasks is a digital art collection of over 16,000 unique digital portraits, created by over 70 artists from around the world. By holding Hashmasks artwork, users accumulate NCT—the Name Changing Token which is native to Hashmasks—on a daily basis.

The piece of digital artwork was the first out of a 16,000-strong collection of Hashmasks (which are still being sold) and was bought for 0.1 ETH, a mere $130, on January 28. It was in the first tranche of sales, with each tranche increasing in price, as seen in the image below.

Selling the hashmasks tokens
How the Hashmasks sales were distributed. Image: Hashmasks.

A few days later, the product was listed by an unnamed artist with the pseudonym "874C44" for as much as 125 ETH, or $166,000. That valuation proved to be a little too pricey, but when the seller shaved about 30 ETH off of the asking price, he found his buyer. About 14 hours ago, Hashmasks 1 was sold to “Westcoastbill” for a total of 97 ETH ($130,000 at the time).

Westcoastbill seems to be a Hashmasks aficionado, having already bought about 30 distinct pieces of Hashmasks artwork just in the last 24 hours

Last week, Westcoastbill also purchased some highly topical artwork, including this piece titled “The Day The Internet Fucked Wall Street. He purchased that piece from a seller named AlottaMone four days ago. 

Digital artwork
Digital artwork on OpenSea. Image: AlottaMone

What makes Hashmasks different? 

Aside from the scarcity of the actual digital artwork itself, Hashmasks pieces also allow users to name their work. This is done via the Hashmasks’ native Name Changing Token, making the artwork publicly visible and identifiable on the Ethereum blockchain. 


In addition to the rarity of the artwork itself, the names of Hashmasks artwork themselves are also relevant. “Above all, the control of the rarest of all traits—the name—is given to the full extent to the consumer,” the website says. 

The strategy promises to change the way in which non-fungible tokens are understood. The actual scarcity of the artwork itself may no longer be the only reason these pieces have value. Now, consumers can also play a role in giving digital artwork value by giving these rare artworks names of their own. 

And if a 100,000% profit is anything to go by, it seems to be happening already.

Update: The date of the purchase has been corrected.

Daily Debrief Newsletter

Start every day with the top news stories right now, plus original features, a podcast, videos and more.