Morgan Stanley has its eyes on crypto. On New Year’s Eve, the bank bought 792,627 shares (10.9%) of MicroStrategy, a company whose CEO Michael Saylor came out asone of the most ardent advocators of Bitcoin this summer.
Saylor’s investments in Bitcoin, which now total well over a billion dollars, are widely thought to have kickstarted Bitcoin’s bull run. In his wake followed a slew of high-profile institutional investors, among them MassMutual and Anthony Scaramucci’s SkyBridge.
Since Saylor’s investments, MicroStrategy’s share performance has generally followed the price of Bitcoin. Morgan Stanley’s latest investment could thus be the bank’s attempt to profit from BTC’s high watermarks without being a HODLer.
It seems Saylor’s enthusiasm is paying off. Share prices in his company have almost doubled since last month, and with Morgan Stanley filling his sails it’s likely that MicroStrategy is going through something of a bull run itself.
Equity analysts from investment firms Benchmark and Bernstein reiterated their buy ratings and lofty price targets for Strategy (MSTR), a day after the company said that it had recorded a loss of $5.9 billion on its Bitcoin holdings in its first quarter of 2025.
The analysts highlighted Strategy’s continued strategy to purchase more Bitcoin, which has become its core business after the company pivoted from software development about five years ago.
“While the number of companies that have soug...
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