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News Explorer — Tokenized Fashion Tech Startup IYK Raises $16.8 Million

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Sep 28, 4:01 pm
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Tokenized Fashion Tech Startup IYK Raises $16.8 Million

IYK, a startup specializing in tech and infrastructure for connected apparel, has raised $16.8 million in seed funding to expand its NFT-driven infrastructure. The company offers near field communication (NFC) chips that can be embedded into clothing and other products, allowing users to scan them with a smartphone to access tokenized certificates of authenticity and digital content. IYK has already collaborated with brands like Adidas, Atlantic Records, and Coinbase, and has launched a self-serve platform to streamline the integration process for companies.

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