$103,528.00
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0.13%$2.39
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0.43%$0.760598
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0.29%$103,445.00
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0.16%$15.79
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5.03%$0.00001465
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0.64%$397.12
0.12%$3.15
1.87%$99.31
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0.08%$333.53
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2.96%$0.00001298
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3.04%$2.80
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0.30%$0.955752
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2.97%$1.00
0.00%$0.100478
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0.01%$1.17
0.10%$0.379563
2.21%$4.84
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0.89%$103,414.00
0.14%$0.768664
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0.20%$2.69
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0.03%$0.00001992
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0.66%$1,820.46
0.61%$12.01
0.79%$0.499129
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1.21%$176.96
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1.37%$0.83862
7.03%$0.230864
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0.18%$0.720541
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1.95%$0.00009834
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0.25%$3.28
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0.52%$1.00
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0.37%$0.318926
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2.07%$2.26
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0.45%$0.118631
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4.73%$0.068919
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-5.95%Reading
Sian Berry, a Green Party London Assembly member, has called for a ban on cryptocurrencycryptocurrency ads following a three-week-long Floki Inu campaign on the London Underground.
For Berry, the ban should be put in place because cryptocurrencies are unregulated in the UK.
“Where the advert says ‘this is completely unregulated, you may lose all your money,’ they ought to have had second thoughts,” she reportedly said.
“I don’t think cryptocurrency ads should be on the [transportation] network. They’re unethical,” she added.
Floki Inu—the cryptocurrency named after Elon Musk’s dog—rose by over 200% in a single day last month.
Just prior to that extreme price hike, the creators behind Floki Inu launched a marketing campaign that saw Floki Inu featured on buses and in the London Underground. The ads claimed that investors who may have missed the early Dogecoin hype should buy Floki Inu instead.
“Missed DOGE? Get FLOKI,” the ad said.
Some months back the team @RealFlokiInu said they would have advertising on London buses and the London Underground...
Well a friend of mine has just sent me this image 👀👇🏻💥 🚀 🌙 #FlokiVikings #FLOKI #Crypto pic.twitter.com/zTfmcJlRGw
— DJ JY (@DJJY) October 27, 2021
Yet, despite some of the hype surrounding Floki Inu, the ads have clearly caused some controversy. What’s more, this is not the first time the UK has wrestled with crypto ads on public transport.
In May, the Uk’s Advertising Standards Authority banned an “irresponsible” campaign launched by the crypto exchange Luno. “If you’re seeing Bitcoin on the Underground, it’s time to buy,” Luno’s campaign ad read.
“We understood that Bitcoin investment was complex, volatile and could expose investors to losses. That stood in contrast to the ad,” the ASA said in a statement.
Two months prior, the ASA cracked down on a Coinfloor ad for, again, “irresponsibly” promoting Bitcoin as an investment to pensioners.
The U.K. Advertising Standards Authority (ASA) has forced the crypto exchange Luno to remove its large-scale Bitcoin advertising campaign throughout London's public transport system. The ASA deemed the ads spread across London’s underground irresponsible and misleading. UK Advertising Regulator Bans “Irresponsible” Bitcoin Ad “If you're seeing bitcoin on the Underground, it's time to buy,” reads Luno’s ad campaign launched last December. Luno’s Bitcoin advertisement. Image: The Advertising Stan...
Fast forward to July of this year, and Miles Lockwood, director of complaints and investigations at the ASA, said that potentially misleading crypto ads were an “absolutely critical and priority area” for the organization.
“Where we do find problems we will crack down hard and fast,” he added.
Crypto exchange Kraken is willing to hit some pretty tight deadlines, as the exchange works to elevate its brand and market share through a new business solution dubbed Kraken Embed, according to the company’s Head of Payments and Blockchain Brett McLain. In an interview with Decrypt, McLain said that Kraken’s recent tie-up with bunq, a Netherlands-based neobank, was the result of a last-minute shift—and a blueprint for how the company could expand its presence through relationships with similar...
Public Keys is a weekly roundup from Decrypt that tracks the key publicly traded crypto companies. This week: Choppy week for Coinbase Coinbase flagged a $400 million cybersecurity breach this week—one of the biggest in the company’s history. The most troubling aspect is that the exploit arose because an overseas contractor was bribed to steal customer data. In a video posted online, CEO Brian Armstrong said that criminals were able to gain access to sensitive user data, including names, addres...
Hong Kong investment group Avenir snapped up another 3.4 million shares of BlackRock's iShares Bitcoin Trust ETF (IBIT) during the first quarter, bringing its holdings of the fund to nearly $700 million, according to a U.S. regulatory filing published Thursday—further evidence that spot Bitcoin ETFs are gaining traction among financial institutions. Avenir held 14.7 million IBIT shares worth $688 million as of March 31, according to its filing,. That marks a 30% increase from the firm's IBIT ho...
