$98,265.00
5.69%$3,446.71
10.33%$2.31
16.60%$677.81
8.75%$193.30
9.09%$0.335843
25.28%$1.00
0.01%$0.960102
23.93%$3,438.86
10.53%$0.251492
11.13%$40.58
19.20%$23.85
17.45%$4,094.59
10.21%$5.50
14.28%$4.75
34.91%$0.000023
22.12%$97,932.00
5.31%$0.376072
18.94%$7.45
21.32%$33.52
44.42%$0.268915
13.16%$3,446.74
10.47%$468.00
18.85%$9.29
1.32%$13.92
22.66%$0.00001883
27.06%$103.92
18.51%$3,641.58
10.76%$5.39
17.96%$4.35
18.90%$0.999503
0.25%$10.59
4.74%$10.92
20.36%$0.999828
-0.29%$321.86
17.28%$0.167856
15.89%$0.503134
19.63%$27.42
13.90%$1.22
21.02%$7.63
23.18%$0.04859474
24.47%$3.92
13.27%$485.57
20.34%$1.36
19.25%$192.58
14.34%$24.56
1.14%$1.18
37.54%$0.803931
18.24%$5.24
18.08%$0.125381
12.34%$1.067
23.82%$0.355175
23.44%$46.23
9.98%$7.04
19.00%$2.69
29.34%$1.78
13.71%$1.82
21.68%$1.90
16.25%$0.00003335
32.19%$1.46
17.00%$5.37
21.25%$1.018
47.74%$2.28
28.98%$22.29
18.28%$2.15
21.96%$0.223469
19.80%$3,445.73
9.64%$98,281.00
5.60%$0.456125
20.77%$0.03028609
30.17%$2.36
20.32%$5.34
17.09%$3,574.84
10.29%$3,862.32
10.35%$0.00017941
20.96%$1.003
0.69%$0.03579789
24.49%$118.01
22.86%$13.24
13.06%$0.03857455
28.25%$3,622.36
10.57%$1.78
25.78%$0.02822974
12.21%$18.95
11.09%$0.02879628
30.86%$98,331.00
6.03%$1,675.92
10.67%$0.598129
24.67%$3.33
-0.08%$0.391815
19.59%$0.999448
-0.09%$1.36
23.85%$1.38
12.64%$0.234295
22.84%$98,081.00
5.24%$0.13763
23.95%$11.32
11.21%$4.63
21.26%$0.85828
19.93%$3,544.57
10.38%$7.12
15.94%$197.42
8.76%$37.07
15.65%$0.885568
17.11%$1.65
25.62%$0.754056
18.80%$0.078221
18.78%$0.502532
16.27%$17.27
17.78%$0.315594
21.99%$1.57
20.49%$56.20
17.15%$0.970538
26.85%$0.872403
25.11%$0.00000111
13.92%$1.15
17.69%$239.74
9.16%$14.81
16.41%$6.60
23.07%$36.80
22.72%$0.503832
21.04%$0.504784
19.19%$3,456.63
12.25%$97,272.00
4.49%$1.23
21.36%$0.884889
-11.14%$5.37
27.90%$97,683.00
5.79%$54.30
29.67%$0.00000218
8.99%$4.05
13.81%$3.11
12.24%$0.090661
20.72%$3.36
19.18%$0.287137
19.86%$0.811519
23.95%$0.168583
18.38%$0.723208
32.95%$0.646342
18.87%$3,447.04
10.29%$85.21
22.20%$205.52
9.23%$0.998411
0.25%$1.99
16.50%$2.51
20.19%$1.64
30.25%$0.793242
45.85%$2.15
14.41%$3,447.23
10.83%$0.00003653
16.96%$22.33
21.08%$1.57
21.80%$0.00701774
25.66%$0.00828814
17.23%$269.07
15.94%$0.335931
24.09%$0.188042
23.07%$0.782226
21.57%$0.00670041
18.99%$0.684271
14.84%$97,158.00
7.99%$0.663708
21.47%$5.92
20.18%$2,631.62
1.09%$0.998494
0.55%$0.00
32.71%$3,624.50
10.31%$0.0117387
26.21%$0.00011398
23.63%$3,728.02
10.07%$2.54
22.36%$0.00881589
24.01%$19.74
26.82%$1.26
2.26%$0.086762
20.09%$0.00654916
22.78%$27.75
17.93%$0.278482
17.47%$1.12
21.57%$3,443.38
10.70%$0.408111
19.84%$11.12
19.23%$1.36
29.13%$0.556028
41.25%$1.34
23.54%$0.077598
4.17%$14.60
32.48%$98,111.00
6.31%$1.019
0.01%$0.999762
-0.07%$0.054558
45.71%$0.00000053
9.29%$2,630.20
1.41%$1.56
16.41%$32.79
29.08%$0.01142396
23.36%$97,426.00
5.01%$3,438.42
10.14%$3,447.90
10.47%$4.97
15.50%$8.72
-19.92%$1.002
0.22%$0.45645
21.23%$0.00663328
40.79%$0.063181
18.75%$38.64
20.10%$0.067654
17.17%$0.294224
76.53%$0.00660013
18.94%$0.00256534
23.34%$0.00582472
25.56%$97,922.00
5.31%$2.15
20.03%$3,703.36
10.42%$3,592.27
10.14%$0.00105965
22.75%$1.061
-0.06%$0.02235425
22.95%$27.09
59.15%$3.28
14.18%$0.073999
12.47%$0.235982
23.87%$0.00000332
25.56%$0.486709
17.88%$5.27
6.43%$1.001
2.37%$0.217693
20.00%$1.077
-0.33%$88.81
3.85%$2.57
22.25%$0.999997
0.25%$0.698707
20.98%$3,826.60
10.71%$0.00000018
16.42%$0.03891577
12.52%$3.06
12.49%$3.53
21.29%$0.14509
12.98%$47.93
20.10%$0.908217
10.53%$0.03745421
21.50%$0.765209
30.68%$0.01104887
21.43%$0.37044
15.47%$1.002
-0.55%$3,456.23
11.14%$0.367801
18.25%$0.03853792
20.17%
Today, Verizon beat the crypto news industry to the punch. It announced that it’s implemented a blockchain-based record for its press releases.
The new system, called Full Transparency, is a blockchain-based, press release-recording system “designed to raise the bar for corporate accountability.” It cryptographically bounds each press release to the blockchain, tracking and contextualizing subsequent edits.
It’s open-source, so other businesses can use it. Anyone integrating Verizon’s tech can log their press releases on the blockchain, the excitement of some crusty product release indelibly recorded on its immutable ledger.
It’s built on the MAD Network, a Layer-2 solution that is itself built atop the Ethereum blockchain.
Adam Helfgott, Project Lead at MadNetwork, which along with Huge and AdLedger partnered with Verizon to build the product, is, and forever will be, “thrilled to power Verizon's approach, exploring how blockchain can be a critical part of enterprise software at scale, providing validation and authentication in the digital world."
Verizon’s ‘Full Transparency’ launches blockchain verification for news releases. Learn more about how @Verizon is leveraging public blockchain, designed to raise the bar for corporate accountability. https://t.co/Qw1JHWoDwX pic.twitter.com/kEegEYVzE9
— Verizon News (@VerizonNews) October 30, 2020
Perhaps Verizon’s shot itself in the foot. Participating companies can no longer update their posts to sweep mistakes under the rug, with readers none the wiser.
Verizon’s technology is vaguely similar to that of Everipedia, a blockchain-based version of Wikipedia that launched in 2018. Everipedia records the number of upvotes edits to each post have, so that everyone is on the same page about the content stored within it.
It’s also similar to what was attempted by Civil, a now-defunct blockchain-based platform for newsrooms that, among other things, recorded articles from participating websites to the Ethereum blockchain in pursuit of greater transparency. Civil folded in June, but its spirit is forever logged on the chain.
