Last revised: May 27, 2020

  1. Overview

Decrypt’s mission is to demystify the decentralized web and help people understand how and why it is changing the world. Ads delivered through our platform should be relevant and useful to our audience. 

  1. Ad Review Process

In order to maintain the professionalism and integrity of Decrypt, ads will not run until approved through our ad review process as presented in this policy. We strive to review ads as soon as possible.

  1. If Your Ad Is Rejected

If your ad is rejected, we’ll provide the reason via email.  If you have further questions, please contact us at

  1. Prohibited Content
  • Illegal Products, Services and Activities. Ads must comply with all applicable laws, including laws covering what content is allowed in ads and how ads are targeted.  Ads for illegal products, services and activities are prohibited. 
  • Discrimination. Decrypt does not tolerate discrimination based on age, gender, disability, religion, ethnicity, race, color, national origin or sexual preference. Ads must comply with this as well as all laws, including laws that prohibit discrimination in connection with education, housing, credit and employment.
  • Offensive to Good Taste. Ads must not be, for example, hateful, vulgar, sexually suggestive or violent. In special circumstances, Decrypt may determine that an ad that was acceptable is no longer appropriate as we update our policies to reflect new laws or clarify our position.
  • Fraud and Deception. Ads must not be fraudulent or deceptive. Your product or service must accurately match the content of your ad. Any claims in your ad must have factual support. Do not make deceptive or inaccurate claims about competitive products or services, imply you or your product are affiliated with or endorsed by others without their permission or advertise prices or offers that are inaccurate.
  • Trademark Infringement. Ads must not use trademarks belonging to third parties unless express permission has been granted by the trademark owner. You should not use trademarks, logos, service marks or company names in a way that would be confusing to the user, or imply an affiliation or endorsement when there is none.
  • Copyright Infringement. Ads must not use copyrights belonging to third parties unless express permission has been granted by the copyright owner.
  • Fake Documents and Related Services. Ads for fake documents and related services are prohibited.
  • Tobacco Products. Ads for tobacco products are prohibited. This includes ads selling or promoting, directly or indirectly, any tobacco products (such as cigarettes, pipes, cigars), alternative tobacco products (such as e-cigarettes or vaporizers), or any related equipment that facilitates the use of tobacco. Lawful tobacco quitting products are permitted.
  • Drugs. Ads related to illegal, prescription, over-the-counter or recreational drugs are prohibited.
  • Weapons, Fireworks and Other Violent Products or Services. Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.
  • Adult Content. Ads containing adult content, including ads for adult products and services, are prohibited.
  • Counterfeit. Ads for counterfeit goods are prohibited.
  • Gambling and Sweepstakes. Ads related to gambling or sweepstakes of any kind are prohibited.
  • ICOs. Ads related to initial coin offerings (ICOs) are prohibited.  For the avoidance of doubt, Decrypt has full discretion to accept or reject ads related to other cryptocurrency services and offerings.  
  • Health Matters. Ads promoting unrealistic or misleading claims about health improvements, including related to diet and weight loss, are prohibited. 
  • Political. Political ads are prohibited, including ads advocating for or against a particular candidate, party, or ballot proposition or otherwise intended to influence an election outcome; ads fundraising for or by political candidates, parties, political action committees or similar organizations, or ballot propositions; and ads exploiting a sensitive political issue even if the advertiser has no explicit political agenda.
  • Hacking, Cracking and Circumvention. Ads that promote products or services for hacking, cracking or circumvention are prohibited.
  • Incomplete Ad. Incomplete ads will be rejected. If your ad is rejected as incomplete, please finalize it and resubmit. 
  1. Restricted Content
  • Decrypt reserves the right to limit ads related, but not limited to, alcohol, animal products, dating services, soliciting funds, medical devices and short-term loans and financial services. 
  1. Safety and Privacy
  • Ads must not promote or endorse products, services or actions that would result in a breach of Decrypt’s Terms of Use and Privacy Policy.
  • The products and services advertised in your ad must have fair billing practices and follow all applicable laws.
  • Malicious Software/Browser. Do not use an ad to promote, install or distribute viruses, worms, spyware, malware or other malicious software. Software should only be installed with the permission of the user and should be readily removable by the user. Software features should be made apparent to the user, with no undisclosed features or functions that could harm the user or the user’s data, software or devices. Do not use any browser flaws/exploits to install software or bypass standard browser security restrictions.
  • Phishing. Do not use an ad to promote a website that tricks a user into providing personal or other information.
  • HTTPS and HTTP Support. If you collect sensitive information on the site linked to the ad, you must use HTTPS. Sensitive information includes, but is not limited to, financial info, government-issued identification info, medical info, login info such as usernames and passwords and sensitive characteristics such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sexual orientation, criminal record, information regarding minors or students.
  • Link Behavior. Do not deceive, confuse or otherwise degrade the experience of members who click on your ad. The domain of your Display URL must match the domain of your Destination URL. All members must be sent to the same destination URL and landing page from a click on your ad. Do not send members to a landing page that generates a pop-up. The landing page must allow users to navigate away from the page, including via the browser’s ‘Back’ button, and return to the page that the ad was displayed on.
  • Privacy. Advertisers are responsible for complying with applicable privacy and data protection laws and regulations. Do not use tracking cookies to track users across sites without full disclosure and consent of the users (e.g. do not use an “ever cookie” or “zombie cookie”).
  • Targeting on Sensitive Characteristics. Ads must not target based on sensitive categories such as health, political affiliation/beliefs, racial or ethnic origin, religious or philosophical affiliation/beliefs, alleged/actual commission of a crime, sexual behavior/orientation, trade union membership or income. 
  1. Editorial
  • Use of “Decrypt” Trademark. Do not imply affiliation with or an endorsement by Decrypt.
  • Appropriate Language. Use language appropriate for professionals and aspiring professionals in your ad.
  • Standard Text and Contact Information. Use correct spelling and grammar in your ad. Use standard capitalization--with the exception of valid acronyms, words should never be fully capitalized. Use standard punctuation--do not repeat punctuation and do not use more than a single exclamation point in your ad. Do not use a symbol (i.e. *, @) in a manner that differs from its standard meaning. Do not use a symbol in replacement of a letter ('cl!ck'). Do not use excessive emojis, animated gifs or unrelated hashtags in your ad. Do not repeat words or phrases in your ad. You may include a single link and either a single email address or phone number in your ad.
  • Supported Languages. Decrypt only allows ads to be posted in English, Spanish and Chinese. 
  1. Miscellaneous
  • Local Legal Requirements. We expect our advertisers to comply with local legal and regulatory requirements in addition to these ads policies. For example, UK advertisers should follow the CAP Code administered by Advertising Standards Authority. We may run pilot ads campaigns.
  • We reserve the right to change our ads policies at any time without notice.