In brief

  • Rapper Soulja Boy is seen in a video telling people to buy Dogecoin.
  • The video is from Cameo, a service that lets people pay celebrities to read messages.
  • Soulja Boy is also tweeting about crypto, however, and previously released a song called “Bitcoin.”

Rapper, entrepreneur, and streamer Soulja Boy (a.k.a. Soulja Boy Tell ‘Em) has endorsed many products over the years, and a video circulating on social media today suggests that the latest is none other than leading meme cryptocurrency, Dogecoin.

“Yo Dogecoin Army, it’s going down man. Make sure y’all tap in for Dogecoin, man, it’s gonna be the crypto of the future. Dogecoin is the people’s coin. Let’s go. It’s your boy, Soulja Boy,” he says in the video.

We quickly tracked down the source of the video: Soulja Boy’s Cameo page, which allows people to pay $75 for him to read just about any message he agrees to. It’s unclear who paid for this particular Cameo video, but if it helps pump Dogecoin’s price, DOGE hodlers will be smiling regardless.

The Dogecoin community has previously harnessed its resources for past initiatives such as co-sponsoring a NASCAR car and helping to send the Jamaican bobsled team to the 2014 Sochi Olympics. Although based on the Doge meme, Dogecoin has grown to become the 37th most valuable cryptocurrency in terms of market cap, as of this writing, according to CoinGecko. Just yesterday, Google searches for Dogecoin hit an all-time high, with the apparent help of Tesla CEO Elon Musk and his (joke?) tweets about his love for the crypto.

While the origins of the video might dampen the sincerity of the message, Soulja Boy has also been tweeting about crypto today. He shared his Robinhood stock trading app referral link and also asked, “What’s the best way to buy crypto? Robinhood? Coinbase?” The query has thus far yielded nearly 400 responses.

This isn’t the first time that Soulja Boy has crossed paths with the crypto industry. In fact, he released a song in 2018 called “Bitcoin” that is entirely about buying and spending the coin, although it also name-checks Litecoin. “I spent 6,000 on a Bitcoin (on a Bitcoin)/I made 100 racks off of Bitcoin,” he raps in the song.

We’ve seen more and more convergence between rappers and cryptocurrency of late, with Lil Yachty launching his own YachtyCoin and Megan Thee Stallion giving away $1 million worth of Bitcoin on Twitter in partnership with Cash App. As cryptocurrency becomes more mainstream, its impact on pop culture is only becoming more and more evident.