Arianee CEO: Big Consumer Brands Are Going to Take Web3 to 1 Billion Users

Pierre-Nicolas Hurstel, CEO of Arianee, which offers enterprise software to consumer brands to help them launch NFTs tied to physical goods, spoke to Decrypt's Dan Roberts at NFT Paris about how much the NFT space is growing despite the bear market, how big consumer brands will take crypto mainstream, and how loyalty programs are going to be the next huge use case for NFTs.