News Explorer — Puma, Roc Nation Launch NFT-Backed Sneaker Collab

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Jul 14, 8:32 pm

Decrypt

Puma, Roc Nation Launch NFT-Backed Sneaker Collab

Puma and Roc Nation have partnered to create a sneaker collection tied to NFTs, paying homage to the evolution of the mixtape. The RSXL Mixtape collection features three different sneaker styles, each with a unique blockchain-backed LGT Tag that can be scanned to unlock exclusive digital content. The NFC chips are also tied to NFTs minted by Legitimate, which can authenticate physical products and provide access to weekly mixtape drops and behind-the-scenes content.

Puma and Roc Nation have partnered to create a sneaker collection tied to NFTs, paying homage to the evolution of the mixtape. The RSXL Mixtape collection features three different sneaker styles, each with a unique blockchain-backed LGT Tag that can be scanned to unlock exclusive digital content. The NFC chips are also tied to NFTs minted by Legitimate, which can authenticate physical products and provide access to weekly mixtape drops and behind-the-scenes content.

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