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News Explorer — Revived By Tiktok, Aeropostale Moves Into NFTs and the Metaverse

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Mar 23, 11:15 pm

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Revived By Tiktok, Aeropostale Moves Into NFTs and the Metaverse

Aeropostale, a once-bankrupt fashion retailer, has partnered with development studio MetaversePlus to launch AeroPax, an NFT collection with 30,000 one-of-a-kind avatars. This is part of the global metaverse market, estimated to surpass $1.3 trillion by 2030, and is a marketing play rather than a direct sales platform. Aeropostale was saved by the popularity of "tiny tops" on TikTok, and is now looking for a similar viral impact in the metaverse.

Aeropostale, a once-bankrupt fashion retailer, has partnered with development studio MetaversePlus to launch AeroPax, an NFT collection with 30,000 one-of-a-kind avatars. This is part of the global metaverse market, estimated to surpass $1.3 trillion by 2030, and is a marketing play rather than a direct sales platform. Aeropostale was saved by the popularity of "tiny tops" on TikTok, and is now looking for a similar viral impact in the metaverse.

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