Sam Mei

As Director of Affiliate & Influencer Partnerships at Figure, Sam is a partnerships leader who has been active in the crypto industry since 2017. He specializes in scaling user acquisition and ecosystem growth across exchanges, DeFi, Web3 infrastructure, and blockchain applications through strategic partnerships, affiliate programs, creator ecosystems, and community-led growth. With more than nine years of experience across Fortune 500 companies and high-growth startups, he brings deep expertise in the intersection of crypto, fintech, and performance marketing.