今年,“Tap-to-Earn”模式席卷加密游戏领域,通过Telegram小程序吸引了数亿玩家。因此,大多数“Tap-to-Earn”游戏都在其上发行代币的、与Telegram相关联的区块链——The Open Network(TON)的受欢迎程度急剧上升。
然而,专注于TON社区运营的TON Society组织的联合创始人Jack Booth认为,“Tap-to-Earn”不应仅仅被视为一种游戏机制,而应更多地被视为一种向用户介绍产品的有效方式。
“接下来我们将看到的是,项目将把‘Tap-to-Earn’这种病毒式机制更多地作为一种启动策略来使用,”TON Society联合创始人Jack Booth在伦敦最近的Zebu Live会议上告诉Decrypt。“我从来都不认为它会成为加密领域的一个独立板块。它始终是一种进入市场的策略。”

Telegram Tap-to-Earn Gaming Is Huge. Can It Avoid Play-to-Earn’s Fate?
Telegram gaming has been one of crypto’s biggest winners in 2024. Hamster Kombat pulled in 300 million players ahead of this week’s airdrop, and Notcoin launched a token that neared a $3 billion market cap—a screen-tapping game yielding one of the 100 biggest coins on the planet. All of this revolves around the tap-to-earn mechanic, a simple concept with a growing list of variations and permutations. But has this model truly evolved upon the fraught play-to-earn gaming craze that dominated the l...
“Tap-to-Earn”游戏通常会在“挖矿阶段”持续数月,玩家在游戏中的进度将计入未来空投的一部分。这一阶段通常以简单的游戏玩法为核心,但许多游戏还会激励玩家与社交媒体帖子和视频互动、邀请其他玩家,以及尝试合作的游戏和项目。
正如Booth所言,这种“病毒式机制”使得“Tap-to-Earn”项目吸引了数亿用户。例如,《仓鼠格斗》在其空投前几个月就拥有了超过3亿玩家。而引发这一热潮的游戏《Notcoin》则拥有了当年最成功的加密游戏代币发行,市值峰值接近30亿美元。

“这是快速建立庞大社区并向尽可能多的用户分发代币的方式,”Booth在Zebu Live展会现场解释道,此时一群纸飞机从TON Society的会议展位上飞过。“但关键在于:之后你该怎么做?”
一些“Tap-to-Earn”游戏使用类似的循环游戏玩法重新进入了一个新的挖矿阶段,尽管可供争夺的代币数量较少。与此同时,其他像《Notcoin》这样的游戏则更具创意,转向成为推出其他游戏和项目的中心。

Telegram Crypto Game 'W-Coin' Reveals Long-Awaited Airdrop Details
Telegram game W-Coin has announced that its token launch on The Open Network (TON) is set for December, as an airdrop follows closely. However, the team won’t be receiving any tokens. W-Coin’s anticipated token launch comes after some of the biggest games of the tap-to-earn craze debuted their tokens over the last few weeks, with Hamster Kombat and X Empire both holding their airdrops. After waiting out the hype cycle, the developers of W-Coin say they’re gearing up to roll out their own token....
对于一些玩家来说,新的且收益较低的挖矿阶段概念让他们感到厌烦,尤其是在收到平平无奇的空投之后,而其他时候项目对于下一步的规划也不够清晰。因此,许多“Tap-to-Earn”代币在空投后价格暴跌。这是Telegram加密游戏和应用迅速崛起过程中的阵痛。
“这是我们将在TON中进行创新的地方。项目方将在代币发行后对路线图有更清晰的规划,”Booth告诉Decrypt。“当我们缺乏清晰度时,我们已经看到了后果:代币在空投期间会受到惩罚。”

‘Hamster Kombat’ Token Hits All-Time Low Price With Next Telegram Game Season MIA
Hamster Kombat fans are still waiting for the hit Telegram game’s promised second season following the September token drop, but a release window given by the developers has come and gone—and the HMSTR token keeps sinking in the meantime. HSMTR, minted on The Open Network (TON), hit a new all-time low price of $0.0025 on Friday, per data from CoinMarketCap. It’s now down 11% over the past week at a current price of $0.0026, rebounding slightly from the Friday low. The price of the Hamster Kombat...
Booth指出,Blum是这种方法的一个典型例子。目前,该项目有一个Telegram小程序,使用了许多来自其他“Tap-to-Earn”游戏的病毒式机制,因为创作者正在努力推出一个去中心化交易所(DEX)。
这种“Tap-to-Earn”策略使Blum拥有了一个拥有超过3100万订阅者的Telegram频道、一个拥有近830万订阅者的YouTube频道和一个拥有550万粉丝的Twitter账号。相比之下,中心化交易所Binance的Telegram订阅者不到20万,YouTube订阅者刚超过100万,而Coinbase在Twitter上有600万粉丝——去中心化交易所的这些数据要低得多。
“现在,当他们推出产品时,从第一天起,他们将成为世界上最大的去中心化交易所,”Booth预测道。
在他看来,这是“Tap-to-Earn”的未来。公司将在推出之前,通过一种比传统方法成本更低的用户获取模式,利用病毒式机制聚集庞大的社区。“Tap-to-Earn”是在推出更强大的产品之前吸引用户和积累势头的一种方式。

Tap-to-Earn Gaming Expands From Telegram to TikTok via Solana's Sonic SVM
Tap-to-earn took over the crypto gaming landscape this summer, as Telegram based mini apps attracted over 300 million players at a time. But a Solana-based project has launched a tap-to-earn game called SonicX that launches natively inside of TikTok, in the pursuit of becoming the Notcoin of the Gen Z-favored social media platform. Sonic SVM, a layer-2 gaming chain built on top of Solana, plans to partner with content creators and run a series of ads on TikTok that players will be able to click...
Booth表示,他在Zebu的TON黑客联盟活动中遇到了正在构建基于Telegram项目的人,他们将在各自的推出阶段实施“Tap-to-Earn”。这包括一个AI交易机器人和一个类似Fiverr的零工市场。
“这些人在推出阶段实施‘Tap-to-Earn’机制,因为这将为他们带来用户,”Booth解释道。“这是下一步。现在,我们有一个病毒式机制可以用于TON上的每个应用。所以每个应用一开始都有一百万用户,然后就需要应用实际在链上进行转化了。”
编辑注:本文在发布后进行了更新,以进一步说明 TON Society 在生态系统中的角色。