Coinbase已与NBA的金州勇士队达成协议，这是数字资产公司重新审视美国体育营销协议价值的最新迹象，也表明在FTX倒闭后众多公司和联赛受损的背景下，各球队和联赛仍热衷于此类协议。
作为协议的一部分，Coinbase的Logo将在勇士队的Chase Center和球队的限量版商品上显著展示，Coinbase在本周的一份声明中表示。此外，该交易平台还将为勇士队球迷举办链上赠品活动和比赛日活动。
随着美国体育营销协议在加密货币行业迎来更广泛的复兴，该协议加深了Coinbase与NBA现有的多年合作关系。
Coinbase首席营销官Kate Rouch在一份声明中表示：“我们与金州勇士队的独家合作伙伴关系为球迷们提供了简单有趣的尝试方式。我们很高兴将Dub Nation（勇士队粉丝的昵称）引入链上。”
Fighting organization Karate Combat is set to launch a Hedera layer-2 network called UP in Q1 2025. This will enable the league to license its “Up Only Gaming” tech stack that powers its app to other sports, leagues, and projects—maybe even meme coins.
Karate Combat, which counts MMA legends Bas Rutten and Georges St-Pierre as ambassadors, has grown in popularity in recent years thanks, in part, to its push into crypto and its token-hungry user base. Karate Combat’s mobile and web app allows us...
Coinbase没有披露该协议的正式条款，包括其费用和期限。Coinbase和勇士队均未立即回应Decrypt的置评请求。
这项最新协议是在加密货币公司与美国体育特许经营机构合作重新兴起的背景下达成的。CoinGecko数据显示，截至今年，加密货币公司已经达成了三倍于2023年的体育相关协议。
Once flush with cash, FTX racked up prominent sports marketing deals in 2021 and early 2022, committing at least $375 million in disclosed funds to teams and leagues along the way. Now those sponsorships are all falling apart, one by one, since FTX filed for bankruptcy in November amid a liquidity crunch.
All of FTX’s major sports and esports partners have now either suspended their respective deals amid the exchange's very public collapse, or have filed legal challenges to formally undo their o...
2022年，数字资产交易所FTX倒闭后，许多体育营销协议也随之破裂，加密货币市场因此陷入了一场深重的混乱。勇士队是曾与FTX签约的球队之一，他们在2021年12月宣布了一项价值1000万美元的协议。其他球队和联赛也在这家交易所突然关闭和破产的余波中同样遭受了损失。
编辑：Andrew Hayward
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