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News Explorer — Gucci's Latest Fashion Show Is Now in Roblox Too

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Sep 22, 5:46 pm

Decrypt

Gucci's Latest Fashion Show Is Now in Roblox Too

Gucci's new creative director, Sabato de Sarno, made his runway debut at Milan Fashion Week, and now the luxury brand has created a metaverse version of the event on platforms like Roblox, Zepeto, and QQ. The collection, titled "Ancora," is described as inclusive and aims to bring the joy of life and passion to everyone. The metaverse experiences allow users to interact with artwork, unlock quests, and discover looks from the physical show.

Gucci's new creative director, Sabato de Sarno, made his runway debut at Milan Fashion Week, and now the luxury brand has created a metaverse version of the event on platforms like Roblox, Zepeto, and QQ. The collection, titled "Ancora," is described as inclusive and aims to bring the joy of life and passion to everyone. The metaverse experiences allow users to interact with artwork, unlock quests, and discover looks from the physical show.

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