Eminem Partners with Gemini's Nifty Gateway to Launch His First NFT

By Jason Nelson

Just in time for Oscar Sunday, iconic rapper and Oscar winner for “Lose Yourself” in 2003, Eminem, in partnership with Nifty Gateway, has unveiled his first NFT at Shady Con. The world-famous artist, born Marshall Mathers, is the latest in a line of celebrities, musicians, and athletes getting in on the NFT craze. Eminem has partnered with Nifty Gateway, the NFT platform owned by Gemini, to release his first NFT this Sunday, April 25, 2021.

It may have been the recent Saturday Night Live (SNL) skit on NFTs that piqued the rapper’s interest. In the skit, a rapper played by SNL cast member Pete Davidson explained what NFTs are to the tune of Eminem’s “Without Me.”

There are three types of NFTs up for sale, each of them high-quality animations with an original beat produced by Eminem himself. There of 50 editions of each of the first two NFTs, which are titled "TOOLS OF THE TRADE" and "STILL D.G.A.F". They cost $5,000. Those quick enough to buy them will also receive a physical print, numbered by hand and autographed by the rapper. The third, "STAN'S REVENGE," is an edition of one, and will sell to the highest bidder.  It is unclear who animated the NFTs.

“I wanted to give this drop the same vibe of, ‘Oh, man I gotta get just that one or maybe even the whole set!’ It’s been a lot of fun coming up with ideas from my own collecting passion,” Eminem said in a statement on his official website.

“We’re thrilled to welcome Eminem to our platform,” said Ashley Ramos, Senior Producer at Nifty Gateway, “demand for NFTs continues to grow and we’re excited to bring this collaboration to our community and give them access to new artwork and music on Nifty Gateway’s marketplace.”

The news comes as several musical acts are joining in on the NFT craze, including Snoop Dogg, Weezer, A$AP Rocky, Boy George, Aphex Twin, Grimes, The White Stripes, and Kings of Leon

Founded in 2018 by Duncan and Griffin Cock Foster, Nifty Gateway was acquired by Gemini, November 2019. The Eminem NFT drop will take place during Shady Con, the weekend of April 25, 2021.

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