BlockDown Festival to Launch AI-Led Music Experience with Pudgy Penguins at IBW 2025

Istanbul, Turkiye, 18th June 2025, Chainwire

4 min read

Jun 18, 2025

Istanbul, Turkiye, June 18th, 2025, Chainwire

BlockDown Festival, the flagship cultural experience of Web3, founded by web3 marketing agency EAK Digital, returns with a notable announcement: the world's first AI Agent-led music festival, set to take place during Istanbul Blockchain Week 2025.

The event, scheduled for 26th of June, will be held at Klein Phönix in Maslak - Istanbul’s most prominent electronic music venue - in collaboration with Pudgy Penguins, one of the most globally recognized brands in Web3.

Blending AI, world-class DJs, and Web3 culture, the festival will deliver an immersive, interactive experience, offering a fresh take on the fusion of music, technology, and culture.

A festival born from innovation

Originally launched during the global pandemic as a virtual celebration of decentralized culture, BlockDown Festival quickly rose to prominence with seven metaverse editions and two real-world events in Portugal and Croatia. Featuring early appearances from Akon, McLaren F1, PSG FC, and Bored Ape Yacht Club, the festival has consistently bridged cutting-edge technology with unforgettable cultural moments.

Now, BlockDown is set to introduce a new format – blending AI, music, and community to present a next-generation festival experience.

What to expect at the BlockDown Festival

This year’s festival will introduce interactive AI elements designed to engage attendees and create memorable, real-time experiences. Guests can expect immersive visuals, AI-enhanced performances, and unique opportunities to explore the intersection of technology, music, and digital culture.

Designed to blur the lines between the physical and digital, these activities aim to enhance the overall festival journey with creativity and culture.

Blending culture, community, and innovation

The event marks the official launch of Pudgy Penguins Turkiye, introducing the globally beloved brand to a new regional audience. The debut will be showcased on the global stage of Istanbul Blockchain Week, highlighting the growing influence of Web3 culture in the region.

Cheryl Law, Head of Asia at Pudgy Penguins, commented: “While the world is talking about AI’s potential, we’re focused on its emotional impact. At Pudgy Penguins, we see AI not as a gimmick, but as a tool to amplify human connection. BlockDown Festival gives us a chance to explore how technology can be used not to replace people, but to bring them closer together through play, music, and cultural expression.”

Commenting on the launch, Erhan Korhaliller, founder of Istanbul Blockchain Week, said: “This collaboration marks a major step forward in how we experience Web3 culture. By teaming up with Pudgy Penguins and harnessing the power of AI, we’re creating a one-of-a-kind experience that blurs the lines between technology, storytelling, and community.”

Aaron Teng, APAC CEO of Igloo Asia, added: “BlockDown Festival is redefining the future of digital entertainment, and we’re proud to be part of this moment.”

“It’s exciting to see this kind of innovation debut in a region as vibrant and fast-growing as Turkiye, where creative technology can shape the future of community-driven entertainment and unlock new ways for people to connect and express themselves.”

As Istanbul Blockchain Week 2025 approaches, BlockDown Festival promises to set new standards for immersive entertainment in the Web3 space. With its innovative use of AI technology, world-class music lineup, and vibrant community engagement, the festival invites attendees to experience the future of cultural celebration.

Attendees are invited to join on 26th June at Klein Phönix in Istanbul for an immersive experience exploring the next era of music and digital culture.

About Istanbul Blockchain Week

Istanbul Blockchain Week is the unmissable Web3 experience of the year – where the global crypto community converges in one of the world’s most iconic and culturally rich cities for a week of unforgettable innovation, networking, and celebration. With flagship events like DefaiCon, IstanHack and the RWA Builders Summit, IBW dives deep into the hottest narratives shaping the future of finance and real-world asset tokenization.

From high-energy panels and major project reveals to exclusive side events, VIP yacht parties, and a first-of-its-kind AI Agent Music Festival, IBW blends the business of blockchain with the soul of Istanbul. Whether you're a founder, builder, investor, or degen, this is where Web3 makes history.

To find out more and to get IBW tickets, users can visit istanbulblockchainweek.com.

Contact

Sara Vermes
sara.vermes@eakdigital.com

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