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News Explorer — Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO

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Mar 23, 5:12 pm
Decrypt

Blockchain Offers 'Better Repair and Care Services' for Luxury Products: LVMH CIO

The Aura Blockchain Consortium, launched in 2021, is a collaboration between luxury brands such as LVMH, Prada Group, OTB Group, and Cartier, aiming to promote sustainability and traceability of products through blockchain technology. The Consortium's Multi-Token minter (MTM) feature allows members to deploy smart contracts on public blockchains, such as Ethereum, Solana, or Cosmos.

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