Crypto.Com Announces ‘Initial Phase’ of US Launch

Cryptocurrency exchange Crypto.com has announced today that it has begun the “initial phase” of its exchange platform launch in the United States, per a company statement. 

“We are excited to be expanding our offering for professional traders to the U.S.,” said Kris Marszalek, CEO of Crypto.com in a prepared statement. 

“Crypto.com Exchange will support U.S. institutional investors through this initial launch phase. We are looking forward to rolling it out to everyone as soon as possible.” 

Crypto.com’s U.S. rollout

According to a company statement, Crypto.com is “now available” to waitlisted users, with a rollout in place for the “coming months.” 

The waitlist, however, is for U.S. institutional investors only. The company's press release also says that VIP users of the Crypto.com exchange platform will have access to several features, including exclusive events, rewards, and “cutting-edge market insights.” 

However, this is not the first time prospective U.S. customers will have heard of Crypto.com, after the exchange forked out big bucks to feature during this year’s Super Bowl. 

In December last year, Crypto.com joined other crypto exchanges like FTX in buying up Super Bowl advertising space. The cost of an ad was reported as $6.5 million for 30 seconds of airtime. 

“Going into different sports just allows me to reach everybody where they are. The Super Bowl is just one more step into that, where it’s as mass as you get,” Marszalek told the Wall Street Journal at the time. 

The firm's ad featured a young LeBron James talking to his older self—an ad that aired just minutes after the halftime show came to an end. 

“At its core, this is really a story about all of us. We’ve all had to make these big courageous decisions that affect our future,” Ben Lay, creative director for Crypto.com said during a behind-the-scenes video teasing the commercial.