In brief

  • Context has launched a beta of its NFT search platform.
  • The free-to-use platform makes searching for NFT influencers feel like scrolling Instagram.

Have you ever wondered which NFTs your favorite Twitter influencers, TikTok creators, and DAO members are actually trading? A new Web 3.0 app called Context has made tracking that data a lot easier.

Launched in beta on Friday, Context feels like Instagram or Pinterest for non-fungible tokens. It lets you search by NFT collections, artists, and DAOs like Friends with Benefits.

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Unlike other NFT wallet data trawlers like Nansen, Context is free. Once you’ve connected a MetaMask wallet and selected a username, you can search the platform’s database, follow your favorite artists, and share or bid on collections. 

Context’s stream of NFTs is also very pretty—especially once you’ve found a collector with good taste. The app indexes Ethereum-based NFTs and provides market data, like reserve prices and bids, from marketplaces such as OpenSea, Rarible, and Larva Labs’ CryptoPunks.

“Our vision is to create a community-powered contextual layer for Web3,” Context co-founder Adam Ludwin, who sold his blockchain company Chain to the group behind Stellar in 2018, wrote in a blog post on Mirror.

Ludwin was also president of a short video app called Byte, which Discord acquired earlier this year. He co-founded Context with former Stripe software engineer Luke Miles, who tweeted on Friday that the service is about tracking "people you care about."

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Should the app become successful, it will prove that adding a social layer to NFT collections is in hot demand. Twitter will need to watch this space.

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